Phillips, David.
Evaluating press coverage / David Phillips. - [S.l.] : Kogan Page Ltd, 1992. - 250 p.
Hardcover.
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
0749405309 9780749405304
Public relations.
Evaluating press coverage / David Phillips. - [S.l.] : Kogan Page Ltd, 1992. - 250 p.
Hardcover.
Exploring the potential of public relations as a dynamic factor in a company's marketing practices, this volume describes the range of PR systems now in use, the impact ratios of different types of press coverage, back-up and resource services, and the evaluation of PR.
0749405309 9780749405304
Public relations.