McDaniel, Carl
Essentials of marketing : Charles W. Lamb, Carl McDaniel, Carl McDaniel - 6th ed. instructors edition - Mason, Ohio : Mcgraw Hill Higher Education, 2009. - 1 v. (unpaged)
Paperback.
382 Pages in quality color glossy paper.
0071266348 9780324580006
Essentials of marketing : Charles W. Lamb, Carl McDaniel, Carl McDaniel - 6th ed. instructors edition - Mason, Ohio : Mcgraw Hill Higher Education, 2009. - 1 v. (unpaged)
Paperback.
382 Pages in quality color glossy paper.
0071266348 9780324580006