Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, and John L. Graham. - 14th ed. - Boston : Irwin/ McGraw-Hill, 2009. - 711 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071288385
95009132
Export marketing.
International business enterprises.
HF 1009.5 / .C38 2009
658.8/48
International marketing / Philip R. Cateora, Mary C. Gilly, and John L. Graham. - 14th ed. - Boston : Irwin/ McGraw-Hill, 2009. - 711 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780071288385
95009132
Export marketing.
International business enterprises.
HF 1009.5 / .C38 2009
658.8/48