Pride, William M.

Business : library edition / William M. Pride, Pride. - 7th ed. - [NJ] : Houghton Mifflin Company, 2001. - 771 p. ; 29 cm.

Usually Sophomore/Junior level. Both Community Colleges and Universities. Both business majors and non-majors. Purposes: attract students to business school, help business majors find their focus, give non-business majors a foundation in business principles. Usually a committee decision at cc, sometimes individual decision at university. Frequently taught by adjuncts. Full-time instructors usually teach other courses that are more focused on their expertise (accounting, marketing, etc.). What workflow issues do Intro Bus professors face? Time Management - many teach more than one course. Coordinating Adjuncts. Course Preparation Time. What do Instructors find most challenging? Keeping students engaged. Managing a large number of students. Keeping the course current. Finding quality supplements. Having enough time to cover all the material.

0618115935 (paperback) 9780618115938 (paperback)

HB 171.5 / .E26 2001
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