Mason, Ralph E.
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch. - 5th ed. - New York : Glencoe Division, McGraw-Hill, c1995. - xx, 588 p. : ill. (some col.) ; 25 cm.
Includes bibliographies and index.
0026356015
Marketing.
HF5415 / .M37 1995
658.8 M32 1995
Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted, Richard Lynch. - 5th ed. - New York : Glencoe Division, McGraw-Hill, c1995. - xx, 588 p. : ill. (some col.) ; 25 cm.
Includes bibliographies and index.
0026356015
Marketing.
HF5415 / .M37 1995
658.8 M32 1995