Whiteley, Richard C.
Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan. - Reading, Mass. : Addison-Wesley Pub., c1996. - x, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 301-304) and index.
0201479672
95051041
Consumer satisfaction.
Competition.
Strategic planning.
HF5415.3 / .W49 1996
658.8/12
Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan. - Reading, Mass. : Addison-Wesley Pub., c1996. - x, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 301-304) and index.
0201479672
95051041
Consumer satisfaction.
Competition.
Strategic planning.
HF5415.3 / .W49 1996
658.8/12