Schoell, William F.
Priciples of Marketing : Philip, Kotler - 6th ed. - Toronto Perason 2005 - 800 p.
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
9780131216198 9780131216198
HF5415 / .K68 2005
Priciples of Marketing : Philip, Kotler - 6th ed. - Toronto Perason 2005 - 800 p.
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.
9780131216198 9780131216198
HF5415 / .K68 2005