McGee, Sherry.

Anatomy of a business failure : the incredible story of the beloved, multi-million dollar apple book center / Sherry McGee. - USA John F. Montgomery/Sherry McGee, 2003. - 141 p. ; 27 cm.

This is the incredible tale of an entrepreneur's accomplishment of a dream to open a community book store. The dream is realized and new heights are reached for an independent bookseller. The book center, located in a most unlikely city for success -- Detroit, is embraced by the local and national media, hordes celebrity authors and the local community. Then it all changes. Read how the entrepreneur watched her well-planned and executed dreams,literally, go up in flames. Learn from it.

0972772804 (paperback) 9780972772808 (paperback)

HD31 / .M34 2003

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