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Pride, William M.

Pride-ferrell marketing / William M. Pride. - Boston : Houghton Mifflin Harcourt (HMH), 2005. - 1 v. (610p) ; 27 cm.

Paperback.

ISBN: 0618578315 $140.36 9780618578313

Subjects--Topical Terms:
Business & Economics.
Business / Economics / Finance.
Business/Economics.
General.
Marketing - General.

Dewey Class. No.: 380

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