Bland, Michael.
Effective media relations how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - New Delhi: Kogan Page Ltd., 2008. - x, 150 p. ; 24 cm.
Includes bibliographical references (p. 141-142) and index.
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.
0749443804 1423728807
Public relations.
Mass media and business.
Public relations.
HD59 / .B53 2008
659.2 791.4502/8 791.4502/8
Effective media relations how to get results / Michael Bland, Alison Theaker & David Wragg. - 3rd ed. - New Delhi: Kogan Page Ltd., 2008. - x, 150 p. ; 24 cm.
Includes bibliographical references (p. 141-142) and index.
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.
0749443804 1423728807
Public relations.
Mass media and business.
Public relations.
HD59 / .B53 2008
659.2 791.4502/8 791.4502/8