Perreault, William D.
applications in basic markerting clipping from the popular business press William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - 214p : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0072864702 (alk. paper)
2004040321
Marketing--Management.
HF5410 / .P47 2005
658.8
applications in basic markerting clipping from the popular business press William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. : McGraw-Hill, 2005. - 214p : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
0072864702 (alk. paper)
2004040321
Marketing--Management.
HF5410 / .P47 2005
658.8