Lynch, Richard.
Corporate strategy / Richard Lynch. - London : Pitman Publishing, 1997. - 848 p. ; 25 cm.
Paperback.
He has taught both in the UK and overseas and has over 25 years' experience in industry. Taking an international perspective, Corporate Strategy considers both a rational approach to strategic decision making as well as the more creative aspects of the process. The author's extensive experience in researching, teaching and writing on international strategic issues means that the book is readable, relevant and above all comprehensive.
0273607537 $59.50 9780273607533
Strategic Management.
Strategic Planning.
658
Corporate strategy / Richard Lynch. - London : Pitman Publishing, 1997. - 848 p. ; 25 cm.
Paperback.
He has taught both in the UK and overseas and has over 25 years' experience in industry. Taking an international perspective, Corporate Strategy considers both a rational approach to strategic decision making as well as the more creative aspects of the process. The author's extensive experience in researching, teaching and writing on international strategic issues means that the book is readable, relevant and above all comprehensive.
0273607537 $59.50 9780273607533
Strategic Management.
Strategic Planning.
658