Wilson,Richard M.S.
Strategic marketing management / planning, implementation and contro; Richard Wilson M.S. - 2nd ed. - New Delhi: Viva books, 1999. - xx, 827 p. - The irwin/mcgraw-hill series in marketing. . - The irwin/mcgraw-hill series in marketing. .
Paperback.
Includes bibliography and index
8176490709 9788176490702
Marketing Management.
Strategic marketing
HF 5415.13 / .W55 1999
658.802
Strategic marketing management / planning, implementation and contro; Richard Wilson M.S. - 2nd ed. - New Delhi: Viva books, 1999. - xx, 827 p. - The irwin/mcgraw-hill series in marketing. . - The irwin/mcgraw-hill series in marketing. .
Paperback.
Includes bibliography and index
8176490709 9788176490702
Marketing Management.
Strategic marketing
HF 5415.13 / .W55 1999
658.802