Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
9780071109154 0073261548 (book & CDROM) 0071109154
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.32 / .H39 2007
658.8/3420973
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
9780071109154 0073261548 (book & CDROM) 0071109154
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.32 / .H39 2007
658.8/3420973