Arnould, Eric J.
Consumers / Eric J Arnould. - 2nd ed. - [BOSTON] : McGraw-Hill/Irwin, 2004. - 896 p. ; 26 cm.
Hardcover.
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
0072537140 9780072537147
Market research.
Sales & marketing.
Consumer behavior - United States.
Consumer behavior.
Consumer Behavior.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Business & Economics / Marketing / Research.
Marketing - Research.
Consumer Behavior - General.
United States.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415.32 / .A76 2002
658.8342
Consumers / Eric J Arnould. - 2nd ed. - [BOSTON] : McGraw-Hill/Irwin, 2004. - 896 p. ; 26 cm.
Hardcover.
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
0072537140 9780072537147
Market research.
Sales & marketing.
Consumer behavior - United States.
Consumer behavior.
Consumer Behavior.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Business & Economics / Marketing / Research.
Marketing - Research.
Consumer Behavior - General.
United States.
Business, Accounting & Vocational: Textbooks & Study Guides.
HF 5415.32 / .A76 2002
658.8342