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Laudon, David L.

Consumer behaviour : concepts and application / David L. Laudon and Albert J. Della Bitta - 4th - New York : McGraw-Hill, 1993 - 788 p. ; 25 cm.

Paperback.

ISBN: 0070473811 9780070473812

Subjects--Topical Terms:
Consumer behaviour

LC Class. No.: HF 5415.32 / .L68 1993

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