Kardes, Frank R.
Consumer behaviour & managerial decision making / Frank R Kardes. - Second ed. - Massachusetts : Addison Wesley, 1999. - 476 p.
Paperback.
8120322215 9788120322219
Consumer Behaviour
HF 5415.3 / .K37 1999
Consumer behaviour & managerial decision making / Frank R Kardes. - Second ed. - Massachusetts : Addison Wesley, 1999. - 476 p.
Paperback.
8120322215 9788120322219
Consumer Behaviour
HF 5415.3 / .K37 1999