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What's in a name: Advertising and the concept of brands/ John Philip Jones and Jan S. Slater - New Delhi Prentice-Hall, c2003. - 308p. : ill. ; 22 cm. - Inside the minds .

ISBN: 9788120324473 (pbk.)

LCCN: 2008921726

Subjects--Topical Terms:
Marketing.
Branding (Marketing)
Product management.

LC Class. No.: HF5823 / .J66 2003

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