Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xviii, 724 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0131690205
86025224 //r902 86025224 //r88 86025224
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 1997
658.8/342 658.8/342
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1987. - xviii, 724 p. : ill. ; 25 cm.
Includes bibliographies and indexes.
0131690205
86025224 //r902 86025224 //r88 86025224
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 1997
658.8/342 658.8/342