Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 7th ed. - Upper Saddler River, NJ : Prentice Hall, 1999. - p. cm.

Includes bibliographical references and index.

0130841293

99024486


Consumer behavior.

HF 5415.32 / .S35 1999

658.8/342
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