Dyer, Gillian.
Advertising as communication / Gillian Dyer. - London ; New York : Routledge, 1988 - xiv, 230 p. : ill. ; 22 cm. - Studies in culture and communication .
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
0415027810 (pbk.)
88018516
Advertising.
HF 5823 / .D94 1982
659.1
Advertising as communication / Gillian Dyer. - London ; New York : Routledge, 1988 - xiv, 230 p. : ill. ; 22 cm. - Studies in culture and communication .
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
0415027810 (pbk.)
88018516
Advertising.
HF 5823 / .D94 1982
659.1