Jefkins, Frank William.
Advertising / Frank Jefkins. - 4th edition - Harlow : Prentice Hall, 2000. - xxi, 394 p. : ill. ; 22 cm. - The M & E handbook series, 0265-8828 .
Place of publication stamped on t.p. Includes index.
Bibliography: p. 230.
9780273634355
86114041
Advertising.
HF 5823 / .J44 2000
659.1
Advertising / Frank Jefkins. - 4th edition - Harlow : Prentice Hall, 2000. - xxi, 394 p. : ill. ; 22 cm. - The M & E handbook series, 0265-8828 .
Place of publication stamped on t.p. Includes index.
Bibliography: p. 230.
9780273634355
86114041
Advertising.
HF 5823 / .J44 2000
659.1