Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - New Delhi: McGraw-Hill Irwin, c2004 - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
9780070581944 (alk. paper) 0070581944 (alk. paper)
2008018250
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2004
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 8th ed. - New Delhi: McGraw-Hill Irwin, c2004 - xxv, 838 p. : col. ill. ; 29 cm.
Includes indexes.
9780070581944 (alk. paper) 0070581944 (alk. paper)
2008018250
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2004
659.1