Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 8th ed. - New York : McGraw-Hill Irwin, 2001 - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0072316020 9780072416886 0072416882
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.33.U6 / .H38 2001
658.8/3420973
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 8th ed. - New York : McGraw-Hill Irwin, 2001 - xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0072316020 9780072416886 0072416882
2008044958
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
HF 5415.33.U6 / .H38 2001
658.8/3420973