Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 3rd ed. - Welwyn Garden City : Financial Times Prentice Hall, 2006, c2007. - xxi, 835 p. : ill. (chiefly col.) ; 27 cm.
CD-ROM in back pocket.
0273706896
HF 5415.2 / .M29 2007
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 3rd ed. - Welwyn Garden City : Financial Times Prentice Hall, 2006, c2007. - xxi, 835 p. : ill. (chiefly col.) ; 27 cm.
CD-ROM in back pocket.
0273706896
HF 5415.2 / .M29 2007