Ward, John, MInstM.
Profitable product management / John Ward. - London : Heineman, 1984. - xii, 273 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing." Includes index.
0434922153 (pbk.)
86108360
Product management.
HF 5415.15 / .W37 1984
658.5
Profitable product management / John Ward. - London : Heineman, 1984. - xii, 273 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing." Includes index.
0434922153 (pbk.)
86108360
Product management.
HF 5415.15 / .W37 1984
658.5