Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 3rd ed. - New York : McGraw-Hill, c1988. - xvi, 427 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070489297 : $37.95
87023186
Marketing--Management.
HF 5415.13 / .G84 1988
658.8
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 3rd ed. - New York : McGraw-Hill, c1988. - xvi, 427 p. : ill. (some col.) ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographies and index.
0070489297 : $37.95
87023186
Marketing--Management.
HF 5415.13 / .G84 1988
658.8