Murphy, John M., 1944-
Brand strategy / John M. Murphy. - New York : Prentice Hall, 1990. - xii, 186 p. : ill. ; 24 cm.
"Published in association with the Institute of Directors."
Includes bibliographical references (p. 181) and index.
0130841617
90032582
Business names--United States.
Trademarks--United States.
Brand name products--United States.
HF5415.126 / .M87 1990
658.8/27
Brand strategy / John M. Murphy. - New York : Prentice Hall, 1990. - xii, 186 p. : ill. ; 24 cm.
"Published in association with the Institute of Directors."
Includes bibliographical references (p. 181) and index.
0130841617
90032582
Business names--United States.
Trademarks--United States.
Brand name products--United States.
HF5415.126 / .M87 1990
658.8/27