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Parameswaran, M. G.

Building brand value / M. G. Parameswaran. - New Delhi: Tata Mcgraw Hill, 2006. - xx, 188 p. ; 24 cm.

ISBN: 0070583226

LCCN: 2009044146

Subjects--Corporate Names:
Playboy Enterprises.

Subjects--Topical Terms:
Branding (Marketing)--United States
Target marketing--United States.

LC Class. No.: HF5415.126 / .P37 2006

Dewey Class. No.: 338.7/61051

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