Levine, Edward H.
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. - Roseville, Calif. : Prima venture c2000. - xx, 380 p. : ill. ; 24 cm.
Includes bibliographical references (p. 362-370) and index.
0761525327
00034671
Internet marketing.
Branding (Marketing)
HF 5415.126 / .L48 2003
658.8/4
Deep branding on the Internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein and Edward H. Levine. - Roseville, Calif. : Prima venture c2000. - xx, 380 p. : ill. ; 24 cm.
Includes bibliographical references (p. 362-370) and index.
0761525327
00034671
Internet marketing.
Branding (Marketing)
HF 5415.126 / .L48 2003
658.8/4