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Readings in basic marketing / edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. - 3rd ed. - Homewood, Ill. : R.D. Irwin, 1981. - ix, 607 p. : ill. ; 25 cm.

Includes bibliographies.

ISBN: 0256025355 (pbk.)

LCCN: 81081561

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .R83 1981

Dewey Class. No.: 658.8

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