Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., c2006. - xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
0618474455 (library ed.) 0618474463 (student text)
2004111266
Marketing.
HF 5415 / .P75 2006
658.8
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Library ed. - Boston : Houghton Mifflin Co., c2006. - xxiv, 610, [99] p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references and indexes.
0618474455 (library ed.) 0618474463 (student text)
2004111266
Marketing.
HF 5415 / .P75 2006
658.8