Marketing principles and best practices /
K. Douglass Hoffman ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2006.
- xlii, 598 p. : ill. ; 28 cm.
- Advantage series .
- Advantage series (Wadsworth/Thomson Learning (Firm)) .
Includes bibliographical references (p. 565-580) and index.
0324305729 (pbk.)
2004116225
Marketing.
HF 5415 / .M36 2006
658.8
Includes bibliographical references (p. 565-580) and index.
0324305729 (pbk.)
2004116225
Marketing.
HF 5415 / .M36 2006
658.8