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Marketing / Eric N. Berkowitz ... [et al.]. - 5th ed. - Chicago, Ill. : Irwin, c1997. - xxxii, 736 p. : col. ill. ; 29 cm. - The Irwin series in marketing .

Includes bibliographical references (p. 674-695) and indexes.

ISBN: 0256189684

LCCN: 96021378

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K47 1997

Dewey Class. No.: 658.8

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