Cateora, Philip R.
International marketing / Philip R. Cateora. - 10th ed. - Chicago : Irwin/ McGraw-Hill, c1999. - xxiii, 770 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0070435588
95009132
Export marketing.
International business enterprises.
HF 1009.5 / .C35 1999
658.8/48
International marketing / Philip R. Cateora. - 10th ed. - Chicago : Irwin/ McGraw-Hill, c1999. - xxiii, 770 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0070435588
95009132
Export marketing.
International business enterprises.
HF 1009.5 / .C35 1999
658.8/48