Prahalad, C.K.
Fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad. - New Delhi: Dorling Kindersley Pvt Ltd, 2006. - 432 p. ; 23 cm.
Hardcover.
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
8177587765 $44.50 9788177587760
HD 2932 / .P74 2005
Fortune at the bottom of the pyramid : eradicating poverty through profits / C.K. Prahalad. - New Delhi: Dorling Kindersley Pvt Ltd, 2006. - 432 p. ; 23 cm.
Hardcover.
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
8177587765 $44.50 9788177587760
HD 2932 / .P74 2005