Neal, Mark.

The culture factor : cross-national management and the foreign venture / Mark Neal. - Houndmills, Basingstoke : Macmillan Business, 1998. - xiii, 157 p. : tables ; 23 cm.

Includes bibliographical references (p. 139-150) and indexes.

0333722132


International business enterprises--Management--Social aspects.
International trade.
Diversity in the workplace--Management.
Joint ventures--Management.
Strategic alliances (Business)
National characteristics.

HD 62.4 / .N43 1998

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