Griffin, Ricky W.
International business : a managerial perspective / Ricky W. Griffin. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 2005. - 688 p. ; 29 cm.
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter âCulture Quest Insightsâ? into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
0131422634 $164.80 9780131422636
International Business
HD 62.4 / .G75 2005
658.049
International business : a managerial perspective / Ricky W. Griffin. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 2005. - 688 p. ; 29 cm.
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter âCulture Quest Insightsâ? into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
0131422634 $164.80 9780131422636
International Business
HD 62.4 / .G75 2005
658.049