Lascu, Dana-Nicoleta.
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm.
Includes bibliographical references and index.
1592600891 (pbk.)
2003116045
Marketing--Management.
HF 5415.13 / .L37 2004
658.8
Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ; 28 cm.
Includes bibliographical references and index.
1592600891 (pbk.)
2003116045
Marketing--Management.
HF 5415.13 / .L37 2004
658.8