Bowbrick, Peter.
The economics of quality, grades, and brands / Peter Bowbrick. - London ; New York : Routledge, 1992. - xvii, 343 p. : ill. ; 23 cm.
Includes bibliographical references (p. [323]-331) and indexes.
0415078482 0415078474 (pbk.)
91041640
Quality of products.
Commercial products--Standards.
Brand choice.
Consumers' preferences.
TS 156 / .B69 1992
658.5/62
The economics of quality, grades, and brands / Peter Bowbrick. - London ; New York : Routledge, 1992. - xvii, 343 p. : ill. ; 23 cm.
Includes bibliographical references (p. [323]-331) and indexes.
0415078482 0415078474 (pbk.)
91041640
Quality of products.
Commercial products--Standards.
Brand choice.
Consumers' preferences.
TS 156 / .B69 1992
658.5/62