Kerber, Ronald L.
Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell. - New York : McGraw-Hill, c2007. - xviii, 318 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
0071486550 (hardcover : alk. paper) 9780071486552 (hardcover : alk. paper)
2006030953
GBA683458 bnb
013567233 Uk
New products.
Production engineering.
TS 170 / .K47 2007
658.5/75
Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter, with Max Russell. - New York : McGraw-Hill, c2007. - xviii, 318 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration.
0071486550 (hardcover : alk. paper) 9780071486552 (hardcover : alk. paper)
2006030953
GBA683458 bnb
013567233 Uk
New products.
Production engineering.
TS 170 / .K47 2007
658.5/75