Thompson, Arthur A. 1940-

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr., John E. Gamble, A.J. Strickland III. - Boston, Mass. : McGraw-Hill, c2004. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes indexes.

0072847700 007121514X (international

2003048765


Strategic planning.
Strategic Management
Conglomerate corporations--Management.
Strategic planning--Case studies.

HD30.28 / .T46 2004

658.4/012

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