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Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 11th ed. - Boston : Prentice Hall, c2007. - p. cm.

Includes bibliographical references and index.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

ISBN: 9780132335713

LCCN: 2009019796

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF 5415.13 .K47 2010 / .K47 2010

Dewey Class. No.: 658.8/02