Kotler, Alan R. Andreasen & Philip.
Strategic marketing for nonprofit organizations / Alan R. Andreasen & Philip Kotler. - 6th ed. - [S.l.] : Prentice Hall, 2004. - 1 v. (unpaged) ; 24 cm.
Paperback.
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.
8120322592 9788120322592
Strategic marketing for nonprofit organizations / Alan R. Andreasen & Philip Kotler. - 6th ed. - [S.l.] : Prentice Hall, 2004. - 1 v. (unpaged) ; 24 cm.
Paperback.
This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment.
8120322592 9788120322592