Andreasen, Alan R.
Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler. - 6th ed. - [S.l.] : Prentice Hall, 1995. - 528 p. ; 25 cm. - 5th edition. . - 5th edition. .
Hardcover.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
9788120322592 $130.00
Charities & voluntary services.
Management & management techniques.
Non-profitmaking organizations.
Sales & marketing management.
Marketing.
Non-Profit Organizations Management.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Nonprofit Organizations & Charities.
Nonprofit organizations.
Sales & Marketing.
658.8
Strategic marketing for nonprofit organizations / Alan R. Andreasen and Philip Kotler. - 6th ed. - [S.l.] : Prentice Hall, 1995. - 528 p. ; 25 cm. - 5th edition. . - 5th edition. .
Hardcover.
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
9788120322592 $130.00
Charities & voluntary services.
Management & management techniques.
Non-profitmaking organizations.
Sales & marketing management.
Marketing.
Non-Profit Organizations Management.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Nonprofit Organizations & Charities.
Nonprofit organizations.
Sales & Marketing.
658.8