Bowman, Cliff.
Strategic management : corporate strategy and business policy / Cliff Bowman. - london : Palgrave Macmillan, 1987. - 424 p.
Hardcover.
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
0333387643 9780333387641
Management & management techniques.
Strategic planning.
Business & Economics / Management Science.
Business, Accounting & Vocational: Textbooks & Study Guides.
Strategic management : corporate strategy and business policy / Cliff Bowman. - london : Palgrave Macmillan, 1987. - 424 p.
Hardcover.
This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
0333387643 9780333387641
Management & management techniques.
Strategic planning.
Business & Economics / Management Science.
Business, Accounting & Vocational: Textbooks & Study Guides.