David, Fred R.

Strategic management : concepts / Fred R. David. - 9 th ed. - Upper Saddle River, NJ : Prentice Hall, 2010. - 336 p. ; 27 cm. - 13th edition. . - 13th edition. .

Paperback.

Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.

0131202359 $129.67 9780131202351


Business/Economics.
Business, Accounting & Vocational: Textbooks & Study Guides.
Business strategy.
Business / Economics / Finance.
Business & Economics.
Business & Economics / Strategic Planning.
Strategic Planning.

658.4012

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