Burnett, Ken.

Strategic customer alliances : how to win, manage and develop key account business in the 1990's / Ken Burnett. - London : Pitman, 1992. - vi, 280 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0273038737


Customer relations.
Customer services.

HF 5415.5 / .B87 1992

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