Reading, Clive.

Strategic business planning : a dynamic system for improving performance & competitive advantage / Clive Reading. - 2nd ed. - London : Kogan Page, 2005. - 352 p. ; 24 cm.

Paperback.

A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.

0749442719 $34.95 9780749442712


Business/Economics.
Management & Business: General.
Business strategy.
Business / Economics / Finance.
Business & Economics.
Industrial management.
Business & Economics / Management.
Business & Economics / Strategic Planning.
Management - General.
Strategic Planning.

658.4012

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