Stokes, David.
Small business management and entrepreneurship / David Stokes. - 5th ed. - Australia: Thomson Learning, 2006. - 479 p. ; 25 cm.
Paperback.
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
1844802248 $61.99 9781844802241
Business & management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
BUSINESS & ECONOMICS / Management.
Business & Economics / Marketing / General.
Management - General.
Marketing - General.
Entrepreneurship.
Management & Business: General.
658.022
Small business management and entrepreneurship / David Stokes. - 5th ed. - Australia: Thomson Learning, 2006. - 479 p. ; 25 cm.
Paperback.
Now in its 5th edition, this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small business venture, including extensive coverage of planning a new venture. Pedagogical features developed in response to market feedback include running case material to explore the same case situation from a number of different but interrelated angles, annotated further reading, new chapter-end real world case studies, learning objectives and linked chapter summaries providing a student- and lecturer-friendly learning environment. Students on modules such as Personal Development and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing Oneself and Others at for example BABS/BABA, HND/HNC, DMS, MBA levels will all find this a hugely valuable text through study and working life.
1844802248 $61.99 9781844802241
Business & management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
BUSINESS & ECONOMICS / Management.
Business & Economics / Marketing / General.
Management - General.
Marketing - General.
Entrepreneurship.
Management & Business: General.
658.022